Search Engine Optimisation Hampshire Firms

When you are searching for an SEO company to work on your website there are a few points to consider. You should think about the skills and experience of the company, customer service and cost. The most important thing to be aware of however is the techniques they use to promote your site. While the other factors are of course important they won’t harm your site if you choose the wrong company. Choosing a SEO company that uses unethical or black hat SEO techniques like spamming, cloaking or keyword stuffing could see your site penalised or even banned by Google.

Here are some of the techniques and strategies a reputable SEO company will use to gain rankings for your site.

Keyword Research

Knowing which keywords and phrases to go after should be the first part of any good SEO campaign. If you are targeting the wrong or very competitive keywords it may be hard to get rankings and traffic for your site. A good SEO firm will look at search traffic volumes in your niche for a range of keywords, the level of competition and long tailed keywords to help you decide which ones to target.

On-site Optimisation

If your site is not Google friendly don’t expect it to rank very well. A Google friendly site is one that has been properly designed and coded and is accessible by the software the search engines use to determine rankings. The content of the site can also be optimised as well. Each page on the website should be optimised to target one particular keyword or phrase with a keyword density that makes it clear what the page is about but which doesn’t resort to stuffing.

Link Building

Building links to your site is still the most important strategy for any SEO campaign. The more quality links you have pointing to your site the better. Links from high PR sites that are relevant to yours will see your website start to shoot up the rankings. The more connected your website is the better. Each link is like a vote for your site saying that it contains useful and relevant information. There are several techniques to build links including forum and blog posting, article directories and exchanges with other websites.

These are the key strategies which a search engine optimisation Hampshire firm will use to get better search results for your website.

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